About Us
Founder Ross D. Siragusa
SINCE 1934
Admiral Corporation Of America
Admiral Corporation Inc. is best known worldwide for its home appliances and electronics. The company was originally known as the Transformer Corporation of America and by 1929 it was the biggest supplier of radio parts in the world. The Great Depression of 1929 took its toll and Ross D Siragusa, our founder, was forced to declare bankruptcy. Later in 1934 he purchased the “Admiral” trademark which went on to officially become Admiral Corporation America Inc., in 1936.
Admiral’s global operations started in 1946 with the opening of its factory in Toronto - Canada with subsequent regions entities in Mexico, Italy, Taiwan and India. By 1966 the company had over 14,000 staff with operations in 110 countries.
On 30-Dec-1953, Admiral America introduced the world's first ever Colour Television, the C1617A at a cost of $1,175 which is $11,747 in 2022. By the 60s’ colour televisions were the must-have electronics product and Admiral’s overall sales revenue sky-rocketed to a whopping $414 million in 1966!
Admiral went on to introduce 75 innovations in designs, production and marketing of home appliances, and radio and TV sets. Please refer to the company’s History Timeline and Product History below for more information.
In 2019, with the launch of Admiral America Energy Inc., the company ventured into e-Mobility, Charging Solutions and Energy Management Systems.
Company History
Launch of Transformer Corporation of America
Company formally named Admiral Corporation
“Excellence” award
from the U.S. government for its production efforts during the World War II in April 1944
Launched in USA
Introduced the First Color TV
Sold 5 Million TV Sets in 1951
Admiral
opens RHQ in Taiwan
and becomes AOC
Journey begins with Rockwell
Small Appliances division
Acquired by Magic Chef
Factory
in China begins operation for Global Expansion
2nd Factory in Beijing China begins operation to meet global demand
Admiral Overseas Corporation launched in Mexico.
AOC Smart Tv’s Launched
AOC Gaming Monitors Launched
Admiral Corporation of America Middle East Africa Head Quarters established.
Admiral Appliances
Opens Middle East Office for ME Africa & CIS in Dubai
Admiral
develops Energy Storage
& EV Charging Solutions with the launch of Admiral Energy,
partnering with Greealtairnano
Established in 2021 focused on developing new energy commercial trucks,
vans and buses.
Admiral Appliances
announces partnership with ETG as a strategic distribution partner in UAE & Africa
announces partnership
with Geely Farizon - leading
global Commercial Electric Vehicle manufacturers
announces partnership
with AUTEL, to expand EV charging infrastructure in the
Middle East and Africa.
"The only source of knowledge is experience." - Albert Einstein
Product History
The Aeroscope Radio
1939
The Smart Set
1942
The Petite Portable Table Radio
1948
The Triple Thrill
1948
The Triple TV Triumph
1950
Table Television
1950
Vacuum Cleaner
1950
Range of Refrigerators
1951
World's First Color TV
1953
Deluxe Table Radio
1955
Smart Set TV
1955
Electric Cooker
1955
The First 21-inch TV Set
1955
Phonograph & Radio Combo
1956
Portable Radio with Dual Speakers
1956
Air Conditioners
1960s'
Duplex Freezer Refrigerator
1967
Microwave Oven
1970
Admiral Appliances Board Members
JONATHAN KRANE
BOARD MEMBER
Founder and CEO of KraneShares, a company that offers global investors China-focused exchange traded funds and unique access and products to the Chinese stock and fixed income markets.
CARA LUCY NAZARI
BOARD MEMBER
Managing Director of American Chamber of Commerce - Dubai. A dynamic leader dedicated to achieving corporate goals by providing strategic direction, vision, and program management.
JOHN PROBANDT
BOARD MEMBER
Chairman of Board CITIC Rising Star Travel Investment Co. Ltd. A versatile leader having a track record in venture capital and private equity, skilled in Negotiation, Business Planning, Market Research, Digital Marketing, and Entertainment.
YUJI TOMIDA
BOARD MEMBER
Manager, Marketing Department – Sales & Marketing Division Panasonic. A dynamic leader in the Automotive Industry skilled in Strategic Management and Business Development.
VISHAL SAXENA
CEO & BOARD MEMBER
Ex Electrolux Regional Manager. An experienced management graduate with over 20 years of know-how in sales, marketing, distribution, and general management. Skilled at navigating through various markets like the Middle East, Levant, and CIS countries, he's great at handling complex networks such as distributors, wholesalers, digital platforms, and B2B channels.
GRAHAM BREMER
BOARD MEMBER
Marketing Director at Saif Al Ghurair group. A Marketing Leader who recognises and values the importance of both consumer and business customers in achieving commercial and marketing goals.